Saturday, August 21, 2010

On the radar - Biodiversity

The issue of maintaining the world's biodiversity is fast becoming one of the major topics in sustainability and CSR. A recent McKinsey study shows that it is on the minds of many corporate executives.

Tourism has an important role in supporting the maintenance of biodiversity. Our industry must plan to ensure our actions are biologically and environmentally sustainable. Our people must recognize the role they play in sharing the stories of the world's endangered species.

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