Mainstreaming Sustainable Tourism 1: Fast Company

Fast Company remains at the "cutting edge" of business publications. Over the last few years, the folks at Fast Company have launched a number of great new ideas from Tom Peters( Brand You, Projects) Seth Godin (Idea Virus)and Chip/Dan Heath (Made to Stick)to name a few.

I was thrilled to see sustainable tourism on the pages of Fast Company in the July edition. Sure - it wasn't a big article but there it was !(click through here).It is important to see "Sustainable Tourism" being recognized in mainstream media.

For the record I was even happier to see Queensland, Australia in the Fast Company article.

On the radar - Biodiversity

The issue of maintaining the world's biodiversity is fast becoming one of the major topics in sustainability and CSR. A recent McKinsey study shows that it is on the minds of many corporate executives.

Tourism has an important role in supporting the maintenance of biodiversity. Our industry must plan to ensure our actions are biologically and environmentally sustainable. Our people must recognize the role they play in sharing the stories of the world's endangered species.

Sustainable Tourism and Social Media

At the recent DMAI conference I had the pleasure of moderating a panel of some of the most forward thinking Destination Management Organization Managers on the topic of social responsibility and sustainability. It was a great topic - made better by the speakers passion for teh topic.

Rodney Payne of Think ! Social Media jotted some notes on what he heard in the session. See his blog on the panel here

Google and Travel

Google is moving into the travel marketplace and will soon be using its incredible reach in ways that will impact the tourism industry for years to come. An old mate, Clayton Reid of MMG Worldwide interviews Rob Torres of Google to discuss the plans. Check it out at Brands that Travel.