The more I work with destinations the more I realize that tourism happens. We are a curious animal and we like to explore the world around us. As a result people will come and visit our destinations – and if they like it they will tell their friends.
Now – even though tourism happens “good tourism” never just happens. Good tourism makes sure that the destination is supporting its triple bottom line. Good tourism is sustainable. And good tourism takes work.
Great post. We focus on helping destinations increase how tourism happens. Not only are we curious but we've thrived on being able to communicate what we learn. Through social media, we try to find ways to grow the reach of that communication. Before any of that though, its imperative that tourism businesses have a 'remarkable experience'. Give us something to talk about!
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